Recommerce

A Summer Break in Livorno: What a 500-Year-Old Town Can Teach Us About Maximising the Value of Everything the Land and Sea Offer

A port city built by people who arrived with nothing turned its unsellable fish into its most famous dish. Centuries later a winery down the coast in the same province built seven labels out of one harvest. Neither threw anything away, and neither lowered its standard to avoid it. Luxury is having the same argument today about resale, and calling the fear cannibalisation.

Sixty Thousand Abandoned Pallets: The Origin Story Of The Pallet Exchange Program

In 1946, the United States Army sailed home from Australia and left its handling equipment and pallets on the wharves, worth less than the cost of the voyage home. The pool built from that surplus became the origin story of pallet pooling, and it now circulates hundreds of millions of assets across sixty countries.

The Sears Guarantee, 1886: How a Mail-Order Promise Forced the First Return Processing Network in America

Xerox Corporation: The Copier Company That Turned a 1959 Leasing Strategy Into a Remanufacturing System

In 1959, Xerox starting leasing its 914 copier, never gaving up ownership of a single machine. That decision, made to protect margin, quietly built one of the earliest closed-loop remanufacturing operations in American industrial history.

Aircraft Cannibalization: The Original Parts Harvesting Playbook

In the spring of 1943, as the Allied campaign to retake North Africa entered its final phase, mechanics at forward airbases across Algeria and Tunisia were working a practice the Army Air Forces called cannibalization: when a bomber came home too damaged to fly again, they stripped it pulling every serviceable component for immediate reuse in aircraft still operational. The supply logic behind it was precise: a landing gear assembly recovered from a wreck at Telergma was one that didn't have to cross the Atlantic on a Liberty ship. The electronics industry is relearning that arithmetic now, under different conditions but the same underlying pressure.

The Cobbler Economy

Before fast fashion, 62,000 American cobblers ran the most efficient recovery network in history. One resole at a time.

Fancy, No. 1, No. 2, Cull: The Four-Tier System a 1912 Produce Grader Used to Route Their Produce

In 1912, a produce grader at a Manhattan wholesale market sorted every apple to its highest-value destination, leaving nothing unsold and nothing unrouted. The USDA formalized that logic 5 years later in 1917. Modern returns operations are still working toward that standard.

Item-Level Traceability: How a 1920s Library System Still Shapes Modern Returns Processing

In 1900, John Cotton Dana solved a problem at the Newark Public Library that most modern brands still don't grasp. He understood that return scalability requires discipline at the unit level: every item needs its own history as it moves through the network. A century later, brands are finally learning to do the same thing, using item-level data not just to track returns, but to identify and fix design flaws to improve the quality of their products.

The Coca-Cola Deposit Model And The Economics of Getting Product Back

In the 1950s, Coca-Cola embedded recovery into the transaction itself. The deposit was 30 to 50% of the purchase price, return paths were simple and widely available, and consumers became the final node in the network. The result was a 96% recovery rate sustained at scale. Today, most deposit systems sit at 2 to 5% of product value. The return data follows that gap directly.

The Milkman Run: Designing Circularity Into The Forward Route

In the 50s, the milkman solved two logistics problems on a single truck. Delivery and recovery operated as one system. When that model disappeared, returns became a cost problem instead of a value problem. Here's what changed, and why it still matters.

How WWII Salvage Depots Invented Reverse Logistics

How a World War II recovery depot at Reims operationalized unit-level grading and routing under constraint, setting the foundation for modern reverse logistics and recovery economics

The Supply Loop: Our Mission

Circularity is often presented as a new idea. Looking back at how supply chains were originally designed, recovery was already part of the system and designed into the flow.