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Circularity is often presented as a new idea.
Looking back at how supply chains were originally designed, recovery was already part of the system and designed into the flow.
The Supply Loop exists to help operators rethink how supply chains move, return, and recover value.
Through storytelling and analysis, it explores the transition from linear models to integrated systems where recovery is built into the network, not treated as an afterthought.
By connecting historical systems with modern operations, the goal is to highlight practical approaches that:
improve unit economics
increase recovery value
strengthen operational resilience
At their core, these systems extend the lifecycle of products and materials, reinforce customer loyalty, and deliver circularity in a way that is both scalable and profitable.
Starting on Sunday May 3, this takes shape through a weekly series:
Sunday Supply Chain Stories
One story, every Sunday.
Something to read slowly, with a coffee, before the week starts.
Each story looks at a moment where the system had to work differently:
A WWII salvage depot in Reims, grading and routing every unit under pressure
A milk delivery network where returns were built into the same route as delivery
A deposit system that drove recovery at scale
A library system that solved item-level traceability without technology
The goal is simple: to revisit the structures that continue to shape how inventory moves, returns, and recovers value.
The first story goes live on May 3.
If this is your space, follow along.
Subscribe to receive the next story starting from Sunday May 3!